Lead Generation Metrics
Metrics has always been a tool to measure the effectiveness of anything. That is to judge whether things are going in their right place or not metric system may be used. Same follows in b2b lead generation. It describes generation of customers, existing or new, in the products or services provided. It uses digital equipments and techniques in holding a track record and then estimating the results. There are ways to follow which help in the judgment of the b2b lead generation through some metrics. It focuses mainly on attracting the prospects, attracting the prospects, nurturing and retaining the prospects. The more is the prospect attraction, the more is the lead generation.
Here are few important metrics one must keep a track of in important to generate a lead in the market-
- Keeping a track of the clicks- today when b2b lead generation has reached the next level of technicality then one most important metric to keep an eye on is the number of clicks. A click on anything in the web world shows that there is interest of the customer in that specific product or service. Increasing clicks indicate increased interest of the customers in the service or the product. This makes the company even more familiar to the people and wins market share.
- Keeping a track record of the attracted prospects, active prospects and assigned prospects is very important. It also helps in doing an appropriate self judgment. The prospects can be segmented and treated accordingly. Efforts should always be put in to see that the attracted prospects become active, active ones become retained and retained ones become loyal. This is how b2b business leads.
- There should be a check on things like landing pages, downloaded pages, pages per visit, time spent on the site, page views etc. these are the small key tools of which a track record should be maintained. These also help in studying the market and eliminating the loopholes.
- Keeping a record of the social media tactics chosen is also very important. While in an effort to generate a b2b business lead one must be aware of which social media is to be used for the growth of their product specific. And to what degree will it be fruitful for the company. Social media tactic may be posting content on company blog, updating content to social sharing sites, posting comments on micro blogs like twitter, moderating social networks like facebook etc. every tactic has a different impact and helps in generating best b2b leads.
- It is very important to know what are the customers wanting and what are we serving. What are the customers asking for and what our problems are? How can be the problems eliminated and how can the pitfalls be removed. Every bit of it is important for b2b sales leads.